1. Charge What You're Worth—Not What You Think People Will Pay

Most side hustlers undercharge at the start. You're scared to scare people off. But here's the truth: if you're good at what you do, you're leaving money on the table by pricing too low. Research the going rates in your niche, factor in your time, and don’t be afraid to raise your rates as you gain experience. The clients who value quality will pay—and the ones who won’t aren’t worth your time anyway.

2. Niche Down to Level Up

Trying to offer “everything to everyone” makes you forgettable. Instead, focus on one niche or audience.